Websites have come a long way within a short period of time and the demands these days are greater than ever. If your hotel website, for example, is not up to scratch, then you can be sure that customers will be flocking to your opposition! Since the web is constantly changing and everyone is always upping their game, it’s never a good idea to become complacent.
When you look at your own website time and time again, you are bound to become blind to all the things that are allowing the competition to snag your business. A fresh set of eyes is always a good idea. Much like an editor of a newspaper, somebody impartial and with your best interests in mind is just what you need to set your website apart from the rest!
This is where we come in! Our team of trained professionals knows exactly what to look for in order to get you ahead of the competition and keep you there. We start by conducting an in-depth website survey in order to establish your strengths and weaknesses. From local business SEO and Google Optimisation to Google Business Listings, we leave no stone unturned.
Once we have determined just how Google-friendly your website is, we then draft reports and draw up a list of recommendations based on our findings. It’s important to remember that your website is not static. Think of it more like a living being or something organic that needs to evolve and grow with time. So, if you haven’t updated your website for the past few years, it’s highly recommended that you schedule a professional evaluation in order to make improvements in a timely manner.
It’s also important to remember that Google’s guidelines have also changed over the years with regular algorithm updates. Each update can have a serious impact on your Google ranking which is why your web content needs to be re-evaluated regularly. What was acceptable a year or two ago can now cost you your top Google ranking and even your listing altogether! So, whether you run a cosy bed and breakfast or a high profile hotel, you should always put your best foot forward by maintaining a positive online reputation through regular website surveys and updates!